MENGUASAI NARASI MELALUI PROSES KREATIF DI RUANG REDAKSI
Abie Besman, Rinda Aunillah
Abstract
This scientific article discusses how Kompas TV attempts to survive in the media industry byundertaking a creative process in their newsroom. The article is presented due to the awareness of alarge number of mass media existence through various platforms in the present information age. Itresults in the emergence of new narratives requiring the newsroom to do creativity in performing thestrongest and most acceptable narrative for the public. The method used in this research is qualitativeresearch through some observations and discussions. Based on the research results, everycommunicator, both at the individual and mass media levels, needs an awareness of related things thataffects the creative thinking process in the context of mass media. In addition to understanding AgendaSetting Theory, communicator must understand the Hierarchy of Influence theory to identify selfpotential, both strengths and weaknesses. Itis an important process to identify who can receive written messages, refer to news values and pay attention to ethnicity, origin, age, gender, religion and thesocioeconomic status of the targeted public as well. On the other hand, the challenges according to thisissue sustain as technology continues to be updated. In response to that, media must acknowledge themby continuing to innovate the narrative mastery through the understanding towards the contents and the applicable platforms.
Keywords: Journalism, Agenda Setting, Hierarchy of Influence, Kompas TV, Creative Media
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